Brand History

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Fifty years ago, as a newly minted country post-independence, Malaya set off on a daunting journey towards ushering a new era of prosperity and progress. Crucial to this goal was economic self-sufficiency, assuming control of the country’s resources and commodities which were largely foreign owned at the time. 

As the world watched with interest on whether Malaya’s nation-building journey would succeed, MSM and other national rose to the occasion – boldly setting forth to transform the socio-economic landscape and contributing strongly to the realisation of peace, prosperity and development.

Fast forward to today, the pioneering role played by MSM and other entities at that time was instrumental in realising a new dawn for Malaysia. In fact, a notable milestone and speaks volumes of the company’s rich heritage and legacy.

 

Today, the nation’s No.1 sugar player is taking bold leaps to become the region’s number one player and ultimately a global contender. The vision is to transform an excellent local company into a world-class player.

In doing so, MSM can continue fulfilling its mission of providing self-sufficiency of a vital resource for Malaysia and its people.

MSM Sugar Refinery (Johor) Sdn. Bhd. (MSM Johor), a subsidiary of MSM Malaysia Holdings Berhad (MSM) operates MSM’s new sugar refinery based in Tanjung Langsat, Johor which is set to be the largest standalone sugar refinery in Malaysia. Erected on a 50.63 acre land plot, the integrated complex is under development for Phase 1 - to build and operate a 3,000 tonnes per day of refined sugar output (RSO) contributing of up to 1 million MT on the Group’s annual production capacity. This is set to be fully commissioned by mid year of 2018. Upon increase in demand, expansion of Phase 2 shall commence by 2025. The combined annual production capacity of Phase 1 and Phase 2 is capable for up to an astounding 2 million MT, strengthening MSM’s position as one of the leading refined sugar producer in the region. With an investment of approximately USD $259 million for the development of Phase 1, this magnifies the Group’s confidence to showcase its ability towards MSM’s 53 years of talented expertise and experience in sugar refining and skilled management. Upon completion and full commissioning of MSM Johor, the total group production capacity will increase of up to 3.25 million MT per annum. One of MSM Johor’s salient point enables capacity building which translates to competitive pricing on end products. This allows MSM to foray into neighbouring countries, further strengthen the Group’s domestic market share and transform Malaysia into a regional hub for high quality refined sugar. Significantly, MSM Johor is seen to be a key growth driver for MSM Group to realize its mission in becoming one of the top 10 global sugar player by 2020.