For half a century, MSM’s flagship product, Gula Prai, has been the premium sugar brand in Malaysia and the most popular choice among consumers.
The 50 year-old iconic home-grown product, which carries an approximate brand value of RM80 million, is a testament that its brand values are being passed on from one generation of Malaysians to the next. Thus, Gula Prai certainly lives up to its slogan, “The No.1 Best Selling Brand in Malaysia.”
MSM offers a variety of products which are marketed and sold in a variety of packaging options under its flagship brand – Gula Prai. The products include various grades of refined sugar which are classified under three categories; coarse granulated, fine granulated and caster. In addition to refined white sugar, MSM also produces brown sugar in various grades such as soft and coarse brown.
MSM’s two most popular sugar products are the high quality PXX sugar for industrial customers and P1 sugar for the general consumers, whereas Caster sugar and Brown sugar are also sought after by industries and consumers alike.
The sugar products are packed in an assortment of packing sizes and types, each tailored to the consumers’ requirement and convenience.
MSM Sugar Refinery (Johor) Sdn. Bhd. (MSM Johor), a subsidiary of MSM Malaysia Holdings Berhad (MSM) operates MSM’s new sugar refinery based in Tanjung Langsat, Johor which is set to be the largest standalone sugar refinery in Malaysia. Erected on a 50.63 acre land plot, the integrated complex is under development for Phase 1 - to build and operate a 3,000 tonnes per day of refined sugar output (RSO) contributing of up to 1 million MT on the Group’s annual production capacity. This is set to be fully commissioned by mid year of 2018. Upon increase in demand, expansion of Phase 2 shall commence by 2025. The combined annual production capacity of Phase 1 and Phase 2 is capable for up to an astounding 2 million MT, strengthening MSM’s position as one of the leading refined sugar producer in the region. With an investment of approximately USD $259 million for the development of Phase 1, this magnifies the Group’s confidence to showcase its ability towards MSM’s 53 years of talented expertise and experience in sugar refining and skilled management. Upon completion and full commissioning of MSM Johor, the total group production capacity will increase of up to 3.25 million MT per annum. One of MSM Johor’s salient point enables capacity building which translates to competitive pricing on end products. This allows MSM to foray into neighbouring countries, further strengthen the Group’s domestic market share and transform Malaysia into a regional hub for high quality refined sugar. Significantly, MSM Johor is seen to be a key growth driver for MSM Group to realize its mission in becoming one of the top 10 global sugar player by 2020.